A trademark can be defined as the unique identity that makes your product or service stand out from the rest. It is a word or symbol used by a business to distinguish its goods or services from other competitors. The word or symbol can be a logo, photograph, slogan, word, sound, smell, colour combination or graphics. Usually most of the businesses look for registration of logo or name only. Once a trademark application is filed, the trademark applicant can begin using the ™ symbol with the brand. A registered trademark becomes an asset of the company and is protected against misuse under the Indian law.